by Contributor

(Dec. 23, 2020) — For many businesses, Christmas is one of the busiest, if not the busiest, time of the year for generating leads and securing sales. If your business heavily relies on the Christmas period, or if it’s an important part of the business calendar for your company, it is essential that you have VoIP services implemented within your range of available services.         

The great thing about VoIP services is that no matter where you are in the world – be it the USA, the UK, or Europe, you can attain and deliver the same high level of service, no matter what. 

So what kinds of features are available? What can you add to your business that will help you to excel in the holiday season? Let’s find out!

VoIP – What’s Available?

With VoIP providers such as, you can easily gain access to a range of useful, innovative solutions that vastly improve the overall customer service experience, as well as your day-to-day operations. Here are a few key examples of what a virtual phone number, and VoIP in general can do for your business:

IVR Menu

The addition of an IVR (Interactive Voice Response) menu is a great starting point for any business that hasn’t yet introduced such features. The IVR menu can be programmed to include various automated responses that help to guide clients and sales leads to the correct customer service advisors, or to provide answers to queries.

Moreover, it is possible to personalize this feature, along with your initial welcome message,  as well as your voicemail system, in order to provide a much more human feeling. By implementing a more personalized touch, your clients are likely to feel closer to your brand, which may help you to turn more leads into sales.

Call Queues

If you have decided to introduce a virtual IP PBX, you can take advantage of highly useful features such as call queuing, which enables all of your incoming calls to be diverted to all of your available virtual phone lines automatically, meaning that your team is not required to manually operate this process, thereby saving you valuable time that can be used elsewhere.

In addition, the system can provide helpful updates when your team is busy, such as how long the waiting period is likely to be until a line becomes free, or it can inform your clients as to where they can find the information they require elsewhere (such as on your website).

Call Recording

A pretty simple and straightforward feature, but this one comes with many benefits for your business. For instance, if you accidentally misplace important customer order information, you can listen to your previously recorded calls in order to reacquire this information.

Moreover, it provides a useful way to monitor the performance of your customer service team, especially if you are working remotely (and are therefore unable to monitor your team in person).

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