by Dr. Michael Brown, New American Prophet, ©2025
(Aug. 21, 2025) — The story is told about an American shoe company that decided to expand its sales overseas, building warehouses in new locations around the world to stock their supplies.
After shipping thousands of boxes of shoes to their newest location in Africa, their top salesman arrived to get things started. But within minutes of his arrival, he texted headquarters: “You have made a massive miscalculation here! The people don’t wear shoes.”
The company’s top brass met to discuss the situation, calling the salesman back immediately while they thought through their next strategic step.
Convinced that the market was ripe, they dispatched their number two salesman.
Within minutes of his arrival, he texted headquarters: “We need tens of thousands more shoes! We are totally understocked! No one here has any shoes!”
What does this have to do with Gen Z coming to faith?
The answer is simple: it all comes down to a matter of perspective.
Let’s start with the pessimistic perspective: “Gen Z is a mess and is turning away from God! Let’s throw our hands up in despair.”
In keeping with this, a January 2018 Barna headline announced that, “Atheism Doubles Among Generation Z.”
The article noted that, “More than any other generation before them, Gen Z does not assert a religious identity. They might be drawn to things spiritual, but with a vastly different starting point from previous generations, many of whom received a basic education on the Bible and Christianity. And it shows: The percentage of Gen Z that identifies as atheist is double that of the U.S. adult population.”
That was certainly bad news – very bad news.
Others have pointed out that Gen Z is the most depressed, medicated, lonely, and suicidal generation in our recorded history.
This is truly tragic.
And when it comes to social issues, Gen Z is far more likely to identify with the ideology of the radical left than with the ideology of the conservative right.
Think Antifa and BLM and LGBTQ+, to the point that, according to a Barna survey conducted in 2021, “Nearly 40 Percent of U.S. Gen Zs, 30 Percent of Young Christians Identify as LGBTQ.” In stark contrast, only 3 percent of Baby Boomers identified as somewhere on the LGBTQ scale.
Or consider Israel’s war with Hamas in Gaza.
According to a December 17, 2023 poll – so, barely two months after October 7 massacre – a poll indicated that 51 percent of Gen Z respondents said that Israel should be “ended and given to Hamas.”
Words truly fail here.
But this is not the end of the story.
Read the rest here.