by Contributor

(Apr. 12, 2021) — About 83% of local shoppers turn to Google to get information about local businesses. Nine out of ten will make a purchase within a week of that search.

Your business needs to leverage search engine optimization to get in front of those shoppers.

Keywords are the heart of search engine optimization. They connect your products and services with people searching for them online.

If you want to boost your SEO game, you need to know what the right keywords are and make them part of your SEO plan.

We’ve got you covered in this article. Read on to learn how to find the best keyword for your web pages.

Broad vs. Long-Tail Keywords

What makes a good keyword? Specificity.

There’s a major difference between a broad keyword and a long-tail keyword. A broad keyword is a search term that consists of one or two words.

Examples of broad keywords are “fitness,” “insurance,” and “real estate.” They describe the general industry, but not much else.

You could have the number one ranking for “fitness,” but not get quality traffic. You don’t know if someone needs fitness workouts, fitness equipment, or a fitness certification.

Long-tail keywords have three or more words. For instance, “fitness workouts women over 40” tells you a lot more about the person searching.

These are the keywords you need to incorporate into your SEO strategy to attract the right audience.

Start by thinking about how people search for your products and services online. Then consider common questions they’d ask. These are all potential keywords.

Finding Good Keywords

You want keywords that are specific, but not so specific that no one searches for them. There’s a sweet spot between specificity and search volume.

There are tools that help you learn how to do a keyword search. These tools give you the information you need to determine if it’s a good keyword or not.

You also have to take the value of the search term into account. Will the keyword lead to a sale or will you just attract people browsing your site?

The final piece of the equation is the competition for the keyword. Expect to find tough competition for search terms that directly lead to sales.

For instance, if someone looks for “real estate agent near me,” that’s an indicator that they’re ready to hire an agent.

Compare that to someone looking for information about the home buying process. They might not want to hire your services right away.

By the end of the process, you’ll have a list of relevant keywords to use in your SEO strategy.

Create an SEO Plan With the Right Keywords

Keywords have always been a major component of search engine optimization. That’s not going to change anytime soon.

As you develop your SEO plan, you have to come up with the best SEO keywords. You just learned how to do keyword research and spot the best keyword for each page.

You’ll be able to rank your site higher and get real results.

For more SEO tips, check out other digital marketing articles on the blog.

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