“INCREASE YOUR RANKING”
by Contributor
(Apr. 16, 2020) — Whether it’s a small business or a major corporation, link building in any SEO campaign is an absolute necessity when trying to increase your ranking in search engines. Just one single backlink from the right page can not only draw thousands of visitors to your site but it also shows Google as well as other search engines that the content on your site is relevant, up to date, readable, and useful. The only hitch is that businesses don’t always have the time or in-house skills to implement a successful link building campaign. So what do they do? Hire a link building agency.
Most businesses hire link building agencies because they have a business site and want to increase brand awareness and enhance their brand’s image through their blog. In hiring a link building agency, you would think it would be just like hiring any other type of contractor right? You would think so, but unfortunately, hiring a quality and trusted link building agency is a little trickier and riskier than it may seem…
The thing is that you never really know just how much money you can potentially lose when you choose the wrong agency.
Your business can not only lose a significant amount of money but it can also cause even more harm to your business by making it rank poorly on search engines, you could face a penalty, and at worst, it can cause your site to be banned. That’s why it’s so important to ensure you’re partnering with the right link building agency.
So now the question is how do you sort through the good link building agencies and the bad ones? How can you tell which ones are legit and which ones aren’t?
Well, it can definitely be hard to weed out the good and the bad, especially if you have no working knowledge about link building. But there are definitely signs that let you know of their competence and expertise, and as a client, you have the right to ask questions and set certain expectations… Knowing what to look for in choosing the right link building agency can be a task in itself at times but the knowledge you gain is totally worth it.
Now, if you’re one that just doesn’t have the time to do the research and “weeding,” we get it… you’re extremely busy. If you just want to be pointed in the direction of a top-ranked link building agency, then you definitely want to collaborate with Stellar SEO. They’re a highly recommended link building agency that’s fair, trustworthy, and has proven results. Let them be your go-to for all your link building needs.
But whether you’re new to SEO campaigns or not, it’s still always good to know what to look for in a link building agency. Here are top tips on how to choose the Right link building agency.
What to Look For When Choosing the Right Link Building Agency
Alignment: Do the Agency’s Values Meet Your Business Values?
Alignment is a factor that oftentimes gets overlooked in the beginning and it’s not discovered as a problem until too much time has been invested. In fact, alignment is probably the first and most important factor to look at simply because it’s going to be the determining factor of whether or not you should move forward with an agency.
With alignment, you need to make sure the link building agency you’re considering can meet the objectives and goals you have with your business. One of the biggest things to understand about alignment is that if an agency’s alignment doesn’t match with your business, that doesn’t mean that they’re a bad link building agency, it just simply means that your values don’t match.
Some agencies work better for certain clients just for the simple fact that the way an agency conducts business works with how the client conducts business… it can be as simple as that.
Experience: Does the Agency Have Enough Backing to Actually Help Your Business Achieve Success?
As a business looking for the right link building agency, you want to go to an agency that has proven results. Being able to look at an agency’s past work is not only an indicator of the quality work they’ve done in the past but being able to see that they’ve helped other companies increase traffic will also help put your mind at ease in knowing that you’re making a good decision in choosing them.
Now, that’s not saying to avoid a new link building agency either, because they could have the skills you need but just haven’t been put to work yet. If you are considering a new agency, you would just need to make sure they can provide you with a detailed strategy proposal that you can see benefiting your business.
Whether it’s a new or experienced agency, just make sure they are in your industry or have worked within your industry and have worked with clients similar to your background. Also, make sure they have experience or knowledge of how to work with the size of your company.
Transparency: Will the Agency Be Honest With You About the Good and the Bad?
In any relationship, isn’t trust and honesty a major component? Well, in choosing the right link building agency, the fact that you’re entrusting your business site to a third party company means trust and honesty is a major component in this partnership as well. According to blog-experts-exchange.com, not being transparent, even on the smallest thing, can be looked at as lying outright, crushing a business’s credibility.
Your agency should keep you informed on the details of your campaign regularly, and that includes any types of setbacks or delays. They also shouldn’t promise results in a specific timeframe because link building results don’t happen overnight. If they cannot share these things with you, they’re more than likely trying to hide something from you.
Ethical: Are They Going to Do What’s Right For Your Business?
As mentioned earlier, going with the wrong agency can cost you money and various penalties. Making sure the agency you choose has your business’ best interests put forth is something that can be hard to tell. Things like paying for backlinks, posting links that are irrelevant on other sites, and excessive link exchanging are all things that can cause you to get penalized by Google, even if you’re unaware of these practices. That’s why it’s so important to choose a company that will communicate with you regularly and honestly share all details with you.
The Choice is Yours…
Remember to be patient during this process because success doesn’t happen overnight. It’s not going to be easy to choose the right link building agency for your business but by equipping yourself with the knowledge of what to look for will definitely improve your likelihood of choosing the right one, so take your time.