3 Reasons Why Your Brand Needs A Blog


by Contributor

Photo: pixelcreatures at Pixabay, license

(Mar. 18, 2019) — You might think that writing a blog is just one more thing that you don’t have time for when you’re running a business. You might think that it isn’t going to benefit you, and therefore that you don’t need to think about it, that it isn’t something you need to consider.

The truth is that a blog on your website can help to increase sales, visibility, and your ranking on social media when combined with the right content and good SEO techniques. Therefore, when you are putting your brand together, a blog can be a supremely useful addition. Here’s why.

Enhance Your Brand’s Image

Your blog needs to link to whatever it is your business sells, whether that is a product, a service, or both. If it isn’t relevant, it can do more harm than good, diluting any message you want to put out for your brand. Done right, however, a blog can enhance your brand’s image, especially when you are using the same voice and personality on your blog as you are in all the rest of your branding.

Before you begin, you need to know what that voice and personality are. Taking the time to work out who you are targeting and how best to reach them, and then incorporating that information into your brand – and your blog – is crucial, and can make all the difference when you are trying to get noticed. If you are targeting moms, you might include ways that your product can make their life easier. If you are targeting tech-lovers, you might show in a detailed video of how you use CircuitStudio by Altium to make PCBs.

You don’t have to focus on selling your product each time you blog; you need to focus on describing your brand.

Be In Control

Thanks to social media and the way that information – whether it is true or not – can spread so quickly, it can feel as though you are sometimes out of control when trying to talk about your products, services, and your brand in general. Information can be twisted, misunderstood, or used in ways that you aren’t happy with.

Your blog will allow you to keep control of your brand and to counteract any issues firsthand. You can steer your business goals in any direction you want to, and you can be sure that what you are saying is the truth. Your blog is your control against a world that often tries to take that control away, and therefore it can prove extremely useful when it comes to ensuring your brand is understood in the right way.

Learn About Your Customers

As much as your blog will allow you to let your customers learn about you, it also allows you to learn about them. This is extremely useful as it means you can tailor your marketing to reach the people who are most likely to be interested in your business and buy from you.

A blog can teach you about your customers through their engagement. Comments made, for example, will show you who is interested in what you do. You can find out their age, gender, geographical location, what their interests are and so on all through your blog, enabling you to quickly boost your business further.

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