ADVERTISING REVENUE LOWER THAN EXPECTED WHILE EXPENSES CONTINUE TO RISE
by Sharon Rondeau
(Aug. 21, 2016) — Since “going public” and abandoning the paywall last fall, The Post & Email has incurred significant expenses involved with not only that change, but also the launching of ads which we anticipated would yield more than adequate income to maintain our online presence.
While other newspapers with greater longevity are increasingly charging for access beyond a certain number of free articles per month, The Post & Email offers its more than 10,000 published articles and new daily content to the world at no charge.
In what has become a worldwide phenomenon this year, advertising revenue for news sites, in particular, is significantly lower than expected, causing some organizations to lay off writers or close altogether. Compounding the unexpected paradigm shift is the summer season, when readership routinely drops as people enjoy the outdoors and take vacations.
The Post & Email’s owner/editor donates her time to maintain the publication, which includes research, writing, interviewing, editing, corresponding, and completing special projects. Additionally, since the spring, we have spent hundreds of dollars in computer repairs, paper, toner, postage, monthly server bills, website updates, post office box rental, and, ultimately, another computer to replace the two which failed.
We will soon need a better printer to meet the growing demand for the hard-copy distribution of some of our key articles for specific purposes.
We can use your help to stay online through the busy pre-election season. If every reader gave $1.00, we would be set for the next two years.
The Post & Email has no major donors or investors. Please consider making a donation today by Paypal to firstname.lastname@example.org or by mail to:
The Post & Email
P.O. Box 113
Canterbury, CT 06331-0113
Sharon Rondeau has operated The Post & Email since April 2010, focusing on the Obama birth certificate investigation and other government corruption news. She has reported prolifically on constitutional violations within Tennessee’s prison and judicial systems.