by Contributor

Venngage

(Jun. 23, 2022) — Promotional infographics are a great way to promote your company, product, or service. They’re an effective way of getting your message across in a concise and visually appealing manner. However, those who design promotional infographics also need to be aware that there are some elements that should never be included.

In this article we’ll look at 10 mistakes you can avoid by following these simple rules:

1. No Stock Images.

The clear choice for a number of amateur infographic designers is to use a selection of quick and cheap stock photos in their infographics. After all, it’s easy to find royalty-free images online so why not save time and money by using them? The problem with this approach is that you get what you pay for.

In this case, you get a bad-quality infographic as the images are not customized to fit your infographic. This is why we recommend using custom hand-drawn icons instead. It can be time-consuming but it’s totally worth the effort.

2. Small Icons or Pictures.

If an icon or picture is too small it might as well not be there. This is because it will be difficult to see and, as such, it will have little impact on the overall infographic. When selecting icons and pictures for your infographic, make sure that they are large enough to be seen easily.

One great way to solve this is to use Venngage — a free infographic maker that provides a wide range of infographic templates for everyone to use. Here are some infographic examples we’ve gathered.

Venngage

3. Unrelated Images.

It’s important to ensure that all of the images included in your infographic are relevant to the subject of your infographic. It’s also important to note that if you wish to use a range of images, all of them should share a common theme – otherwise they will just distract viewers from your main message. A great example of this is using a range of ‘busy’ images that have nothing in common with each other.

4. Incorrect or Misleading Data.

One of the biggest sins an infographic designer can commit is using incorrect or misleading data. This is not only dishonest but it also reflects badly on your company. Always make sure that you have verified all of the data before you include it in your infographic.

5. Too Much Text.

It’s very easy to get carried away with the amount of text that you use in your infographic. However, it’s important that there is a clear distinction between what your infographic says and what your article says. People need to be able to see this distinction clearly because it will help them understand your message more effectively. If you’ve included too much text in your infographic, it’s likely that it will not be read by viewers.

6. Lack of White Space.

In the same way that too much text can be a problem, so can too little white space. This is because it makes your infographic look cluttered and unorganized. When you’re designing your infographic, make sure to leave plenty of white space so that it looks professional and easy to read.

7. Too Much Coloring.

A well-colored infographic can be a thing of beauty but if you use too much color, it will just end up looking chaotic. When selecting colors for your cool infographic, make sure that they are complementary and that there is a clear contrast between them. If you use too many colors, the overall effect will be one of visual noise – and nobody wants that!

8. A Non-Existent or Poorly Defined Conclusion.

The conclusion is usually where we summarise what we’ve said in our infographic and present it as a list of points. However, if this is done without any context or relevance, it will simply confuse your viewers. The conclusion is an important part of the infographic and should be given just as much thought as anything else in your design.

A good tip to remember when designing the best infographics is that they are meant to be visual summaries of complex information that makes them easy to understand and share on social media, and not a long and boring essay.

9. Broken Link at the End.

It’s always a great idea to include links in your infographic because they provide additional information for viewers who want to learn more about the topic at hand. However, you need to make sure that your link is functional. If it turns out that the website that it links to is no longer active, you will just end up frustrating viewers.

10. Incorrect or Poorly Placed Labels.

Labels are an important part of any infographic because they help to identify the different elements that make up the design. However, if they are placed in the wrong spot or they are difficult to read, they will just end up being ignored. Make sure that your labels are easy to see and that they are positioned in a logical place.

Now that you know the most common infographic design mistakes, you can make sure that you avoid them when creating your own infographics. By following these tips and using Venngage infographics, you’ll be able to create infographics that are effective and engaging. What are you waiting for? Make your infographic and proudly promote what you offer!

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